Focus: Designing Value

For this project, my team and I used market trend analysis to define a and conceptualize opportunity for a brand of our choice.
We selected 3 brands, applied our research to create a brand strategy, and filmed 3 pitches. Our selected brand was Goodlife Fitness, Canada's largest health club company, and for it we generated concepts of value specific to it's industry. Through these value propositions, we conceptualized innovative manifestations of value the brand could branch into to remain at the forefront of it's industry.
We created a final pitch video and explored the trends identified in our report.